Jobber: SellingSales Management (Häftad)
avDavid Jobber, Geoff Lancaster
ISBN: 9780273762652 - UTGIVEN: 201204Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area. This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a [...]
Principles and practice of marketing (Pocket)
avDavid Jobber
ISBN: 9780077123307 - UTGIVEN: 2009-12-01Sets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective on marketing, with the latest digital developments and both ethical and economic accountability.[...]
Foundations of Marketing (Häftad)
avJohn Fahy, David Jobber
ISBN: 9780077137014 - UTGIVEN: 201201Foundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber. Devised to offer comprehensive coverage for a short course in marketing, Foundations of Marketing retains its concise twelve chapter structure. The book offer[...]
Principles and Practice of Marketing (Häftad)
avDavid Jobber, Fiona Ellis-Chadwick
ISBN: 9780077140007 - UTGIVEN: 201212Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe. This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary pers[...]
Selling and Sales Management (Häftad)
avDavid Jobber
ISBN: 9781292078007 - UTGIVEN: 2015-03Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of sel[...]
